Our Approach to Ad Performance Analytics
Discover how we deliver reliable, actionable insights for your advertising campaigns using a transparent and methodical process.
Objective Analysis
Gain clarity through unbiased measurement and assessment.
Tailored Collaboration
Work alongside our team for clear, personalised guidance.
Comprehensive Data
Benefit from robust data collection and cross-platform tracking.
Meet the Analytics Team Behind envariqyson
Jin Tan
Lead Analyst
Jin brings over a decade of experience in market analytics, blending strategic thinking with technical expertise. He ensures our methodologies remain both effective and adaptable to each client’s needs.
Sophie Evans
Team Manager
Sophie specialises in client engagement and project delivery, making sure every partnership is approached with care, efficiency, and full transparency for measurable results.
Marcus Lewis
Data Strategist
Marcus transforms raw campaign data into clear, actionable insights. His attention to detail and communication skills help clients understand the story behind their results.
How Our Process Works
We follow a structured, step-by-step methodology—built around accuracy, privacy, and delivering valuable, relevant findings for your business.
Initial Consultation and Goal Setting
We begin by learning about your objectives, past campaigns, and unique market position.
Our collaboration starts with a dedicated discussion, where we listen closely to your goals and any specific questions you want answered. Understanding your prior campaign experiences and expectations allows our team to tailor the analysis, focusing on what truly matters for your business. This ensures all subsequent steps align to your requirements—for example, whether you want to evaluate brand awareness, conversion rates, or audience engagement. Your insights and feedback are valued, helping us build a plan that respects your timelines and privacy preferences throughout the engagement.
Data Gathering and Integration
We collect and securely integrate data from your ad campaigns and key marketing platforms.
Transparency and compliance are core values in our process. All data is gathered using secure, privacy-compliant channels and checked for accuracy. We work with your preferred platforms (including analytics dashboards, third-party tools, and CRM systems) while maintaining strict confidentiality. Our team ensures a seamless integration process, so your information remains protected and our evaluations are based on the most relevant, up-to-date datasets available. Our clients retain full ownership and control over their data at all times.
In-Depth Analysis and Reporting
Analysis is performed using established methodologies, producing clear, concise reports.
Our analysts apply robust quantitative methods to evaluate your campaign’s effectiveness from every angle—audience segments, platform performance, messaging impact, and more. We offer straightforward reporting with easy-to-understand visuals and summary highlights, focusing on the metrics that are most relevant to your stated objectives. If anomalies or trends emerge, we provide context and possible explanations. While we do not promise guaranteed outcomes, our process aims to bring honest, evidence-based insights to help you inform future campaign strategy.
Presentation and Actionable Guidance
We meet with you to discuss results and share recommendations that fit your business needs.
After detailed analysis, our team arranges a comprehensive presentation—either in person or virtually—where we review findings together. We focus on actionable advice tailored to your organisation’s goals, answer your questions, and discuss how the results can inform next steps. Our goal is to support your ongoing improvement, working as your independent data partner. Results may vary due to changing market conditions; we always emphasise transparent communication and practical, achievable improvements.
Why Choose Us
What sets envariqyson apart from other analytics providers